“Jill Dyché’s The CRM Handbook is a good read for CRM novices and seasoned practitioners alike. Dyché’s well-written, pragmatic approach to understanding. The CRM Handbook: A Business Guide to Customer Relationship Management. Front Cover · Jill Dyché. Addison-Wesley Professional, Aug 9, The Crm Handbook. Front Cover. Jill Dyche. Pearson Education, Limited The CRM Handbook: A Business Guide to Customer Relationship Management · Jill.
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Series This product is part of the following series. Signed out You have successfully signed out and will be required to sign back in should you need to download more resources. Jill did a very good job of covering all subject areas on the different topics of CRM. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution. Username Password Forgot your username or password?
Maintaining a Customer Focus: Then you need to read this book! If habdbook interested in creating a cost-saving package for your students, contact your Pearson rep. Account Options Sign in. Too few authors level with readers about pitfalls!
jilp Those needs will evolve, of course, but companies will always hndbook the basics that have been discussed. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization.
One of the first things I had to do was ban the term ‘CRM’ from the project because of the nill and industry hype and the confusion it created within the team.
Those needs will evolve, of course, but companies will always need the basics that have been discussed. That’s the challenge and the sole goal of Customer Relationship Management. That’s the challenge and the sole goal of Customer Relationship Management. She has recently spearheaded several of Baseline Consulting’s projects centered on CRM implementation and readiness. This book is written for those who are hadbook and quick on the uptake—everyone from the CEO to the marketers and technologists who will evaluate, implement, and benefit from CRM initiatives.
To compete in today’s competitive marketplace, customer focus is no longer simply nice to have—it’s a fundamental mandate.
The book can be used as an educational tool, reference guide, and resource for short-listing technologies to evaluate. Jill did a very good job of covering all subject areas on the different topics of CRM.
Jill provides acomprehensive, practical, and easy to understand view of CRM and shows you how to successfully implement an enterprise customer-focused solution. It goes beyond the hype of the acronym and dives into the real issues that a company needs to consider before implementing a CRM solution. I view the book as having multiple benefits. She is a good communicator!
The CRM Handbook: A Business Guide to Customer Relationship Management – Jill Dyché – Google Books
Table of Contents Acknowledgments. Terms were well explained so that someone with no prior CRM experience could easily understand the text. This product is part of the following series. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning. Click on a series title to see the full list of products in the series. This makes her uniquely qualified to write about how it should all come together.
The reader will be rewarded with advice drawn from real-world experience–both successes and failures. Business Issues Computer Science.
CRM Handbook, The: A Business Guide to Customer Relationship Management
This book is a manager’s best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. The insights she provides allowed me to focus on the strategic issues planning an enterprise-wide, customer-focused solution. Jill’s book provides a strategic look at the topic from both a business and IT perspective. Jill provides acomprehensive, practical, As such, there will be multiple winners and losers as the marketplace places some large and strategic bets on this technology.
The various roles CRM plays in business, and why it’s more important cr ever The range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond The context of some of the popular CRM buzzwords The differences between CRM and business intelligence, and why they’re symbiotic Why the customer-relationship failure rate is dgche high, and how to avoid becoming another CRM statistic Case studies of visionary companies who’ve done CRM the right way “We read this book at a time when we were relooking at our customer information strategy.
The reader will be rewarded with advice drawn from real-world experience—both successes and failures. It gives a good definition of CRM functionality but also gives detailed guidance of how to approach CRM in your organization.