: Propagandes () by Jacques Ellul and a great selection of similar New, Used and Collectible Books available now at great. Introduction. Jacque* EJluTs view of propaganda and his approach to the study Therefore. Ellul distinguishes various fonrts of propaganda and calls his book. 13 quotes from Propaganda: The Formation of Men’s Attitudes: ‘To the extent that propaganda is based on current news, it cannot permit time for thought o.

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The methods of political propaganda are calculated in a precise manner and its main criteria is to disseminate an ideology for the very purpose of making various political acts acceptable to the people. Individuals are not compelled to act based facts but rather on emotional pressure, the vision of the future, or the myth. Rebellion is incited by the propagandist who knows that hate is one of the most profitable resources when drawn out of an individual.

And as such people, moreover, will select propqgandes easiest, not the hardest, reading matter, they are precisely on the level at which the printed word can seize and convince them without opposition.

The man who has acted in accordance with the existing propaganda has taken his place in society. The individual can no longer exercise his own judgment and becomes honed into what propaganda tells him. In order for propaganda to maintain encirclement, it must be exerted by an organization capable of influencing psychological fllul that reach the individual.

Propaganda: The Formation of Men’s Attitudes – Wikipedia

However, the official leaders cannot disconnect themselves from what the people want. Political Propaganda involves techniques of influence employed jacqies a government, a party, an administration, or a pressure group with the intention of changing the behavior of the public.

What could be more striking, more distressing, more decisive than the splitting of the atom, apart from the bomb itself? Propaganda addresses itself to that man; like him, it can relate only to the most superficial aspect of a spectacular event, which alone can interest man and lead him to make a certain decision or adopt a certain attitude.

Propaganda Quotes

The most favorable moment to influence an individual is when he is alone in the mass, the structure of the mass is propaganees profitable to the propagandist concerned with being effective. In this setting, “the individual caught up in the mass”, the individual’s reactions are easier to provoke and psychic defenses are weakened. It is no longer to transform an opinion but to arouse an active and mythical belief.


It is crucial that the individual is never considered as an individual but always in terms of what he has jaqcues common with others.

As these people do not possess enough knowledge to reflect and discern, they believe—or disbelieve—in toto what they read. Ferry served as vice-president of the Center for the Study of Democratic Institutions, a progressive think tank jacquex in Santa Barbara, California.

But here we must make an important qualification. In this process, the individual’s personal inclinations lead to participation in the collective where he loses control and submits to external impulses. Leonard Dooban American specialist, defined propaganda in as “the attempt to affect the personalities and to control the behavior of individuals towards desired ends”.

More advanced propaganda can influence only a man who is not completely haunted by poverty, a man who can view things from a certain distance and be reasonably unconcerned about his daily bread, who therefore can take an interest in more general matters.

Therefore, continuing propaganda must slowly create a climate first, and then prevent the individual elluk noticing a particular propaganda operation propagandse contrast to ordinary daily events. Several events have occurred that have furthered propaganda by increasing its ability in depth prlpagandes discovering new methods.

Propaganda Quotes by Jacques Ellul

Critical and personal judgment are subdued and replaced with ready-made attitudes and opinions. Individuals are faced with decisions which require a range of information that the individual does not and cannot have without propaganda.

No confrontation ever occurs between the event and the truth; no relationship ever exists between the event and the person. Propaganda veils the truth with falsehoods even though lying is generally to be avoided.

Public opinion ceases to be controversial and can no longer form itself except through channels of mass media. In an eight-page section that explores the nature of propaganda, Merton explicitly referenced Ellul and also directly quoted him: In so doing, man denies his own continuity; to the same extent that he lives on the surface of events and makes today’s events his life by obliterating yesterday’s news, he refuses to see the contradictions in his own life and condemns himself to a life of successive moments, discontinuous and fragmented.

The artificial, impersonal public opinion created by propaganda is absorbed by the individual and he becomes filled with its conviction. Again Ellul mentions that the individual must be caught in wide net of media through all channels. Propaganda is concerned with timeliness since an individual is only moved to action if he is pushed towards a timely one by propaganda.

Propaganda is more threatening when it begins to be recognized as sociological as well psychological in nature.


In regards to propaganda, there are two groups: The Formation of Men’s Attitudes builds on prior notions of propaganda to demonstrate that while propaganda is psychological in nature it is just as much sociological in nature as well.

The book contains Ellul’s theories about the nature of propaganda to adapt the individual to a society, to a living standard, and to an activity aiming to make the individual serve and conform. Individuality is sacrificed for the greater cause of the nation by uniting him and blending him with others.

And, in fact, modern man does not think about current problems; he feels them. Merton, Ferry, and Yoder presented technique as an underlying force that drives decisions and prompts actions which feed impersonal and often violent responses to human dilemmas. The Institute for Propaganda Analysis frominspired by Harold Lasswell defined propaganda as “the expression of opinions or actions carried out deliberately by individuals or groups with a view to influencing the opinions or actions of other individuals or groups for predetermined ends and through psychological manipulations”.

Yet the people are incapable of making long term policy so opinion must be created to follow the government because the government cannot be led by opinion. Please help improve it by rewriting it in an encyclopedic style. However, this enthusiasm can only last a short duration so the objective must be achieved quickly followed by a period of rest. He is unstable because he runs after what happened today; he relates to the event, and therefore cannot resist any impulse coming from that event.

Letters in Times of CrisisWilliam H. Retrieved from ” https: One thought drives away another; old facts are chased by new ones. Schools are a primary mechanism for integrating the individual ppropagandes the way of life. He is obliged to continue to advance in the direction indicated by propaganda, for action demands more action. A man caught up in the news must remain on the surface of the event; be is carried along in the current, and can at no time take a respite to judge and appreciate; he can never stop to reflect.

This book appears to be the first attempt to propagzndes propaganda from a sociological approach as well as a psychological one. Well-organized propaganda is able to work with different elements that exist within a nation such as religion, political parties, and labor groups.